PR and Marketing

Archive for May, 2010

The aim is to “establish goodwill, tolerance (tolerance), mutual cooperation (mutual understanding) and respect (Mutual Appreciation) and obtain a favorable public opinion, an appropriate image based on the principles of good relationships into relationships (internal relations) and relations exit (external relations).

Other expert formulates that public relations purposes are:

1. Public understanding (public understanding)
2. Public confidence (public trust)
3. Public support (public support)
4. Public Cooperation (public partnership)

Public relations function, among others are:

1. To ascertain and evaluate public opinion as relates to his organization (ascertaining and evaluating public opinion relating to the organization) Read the rest of this entry »