PR and Marketing

Archive for the ‘PR Strategy’ Category

Here are some strategies on Public relations:

• Persuasive Strategy
Persuasive strategy can be characterized by:

1. Information or messages conveyed must be based on the needs or interests as a target audience.

2. PR as a communicator and mediator at the same time trying to shape attitudes and opinions from the public positive through stimulation or stimulation.

3. Encourage the public to participate in the activities of the company / organization in order to create change in attitudes and assessments

4. Changes in the assessment of public attitudes and can happen then coaching and development are constantly done so that participation is well maintained.

• Strategy through contributions to the goals and mission of the company:

1. Convey facts and opinions that exist within and outside the company.

2. Browse the company’s official documents and study the changes that occurred historically

3. SWOT analysis (Strengths, Weaknesses, Opportunities, Threats)

• Strategy is formed of two components:

1. Target component
Namely the unit or segment that will work on (stake holders are narrowed down to a public target (target public). If you need money for PR bugedting, visit payday loans.

2. Infrastructure components
This is through the basic pattern of ‘The three C’s options’ namely:

• Conservation (confirmed)
• Change (change)
• Crystallization (crystallize)

Stages in the process of public relations (Cutlip, et.al, 1998:340) consist of 4 steps include:

1. Defying problems or opportunities (defining the problem or opportunity), this stage of answering the question “What happening now?”. If you need money to solve your business problem, visit payday loans online

2. Planning and programming (planning and programming), this stage answering the question: “What should we change or do, and say?”

3. Action and communication (action and Communication), this phase answers question “Who should do and say it, and when, where and how?”

4. Program evaluation (evaluating the program), the last stage to answer the question: “how are we doing, or how did we do?”